The bottom line is clear: broadening the tax base to remove the social and industrial policies that have eroded the tax system is a good step toward a simpler tax system that promotes more growth.

FORBES: Tough Politics Are the Barriers To True Tax Simplification

That will entail broadening its product line so that Spongecell can apply the concept of producing different ads to different audiences.

FORBES: Manhattan Start-up, Spongecell, Grows 6,325% in 2012