"They felt they were a cut above general markets, " says Graham Wilson, chief executive of the National Association of British Market Authorities (Nabma), which represents mainly local authority markets.

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The restriction on those who could buy certain ex-local authority properties typically takes between 10% and 20% off the full market value of an ex-council home and allows those who have lived or worked in an area for three years or more, more chance to get on the housing ladder.

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The local authority said beef is currently up to 20% cheaper than lamb in the wholesale market.

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Most local authority homes will be replaced in the same town, but homes in Hadleigh, Ixworth, Beccles and Wickham Market are being closed with the replacement homes being built in neighbouring towns.

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When a local authority grants planning permission on a piece of land, the plot's value rises in line with the market's estimate of the value of the proposed development, and the value of neighbouring properties tends to fall.

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As the armor of horizontal sites like Groupon and LivingSocial begins to dent due to aggressive contract terms, saturation by deal seekers, and shaky financials, market forces are shifting in favor of deal sites from local and niche publishers with an audience, brand authority and sales team already in place.

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