If for any reason the loan approval process is delayed and your interest rate lock-in period needs to be extended, it can be, although there is a cost involved.
This not only drives data revenues but also reduces churn, or the migration of smartphone users to competing carriers, as customers cannot change carriers before the expiry of the lock-in period.
Facebook (NASDAQ:FB) has been one of the strongest stocks in the market over the past three weeks following the expiration of an 800 million share IPO lock-up period.