Set in London's East End in the 1950s, it stars newcomer Jessica Raine, Miranda Hart and Jenny Agutter.

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Initiatives have included Tech City, aimed at luring start-ups from across Europe and elsewhere to set up in London's East End.

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That's Jimmy Hook (Rhys Ifans), a former man-about-town who has washed up in London's East End, from which he plots endlessly to claw his way back into society.

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Iron Maiden started life in London's East End in 1975.

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Tony, a tough little Cockney from London's East End, wanted to be a jockey and didn't make it, but he managed to pass The Knowledge, the formidably difficult test for London taxi drivers, then buy his own taxi and earn a good living for himself and his family.

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The tiny evacuees, many from London's impoverished East End, were not always eagerly received.

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It's a scene more reminiscent of the Middle East, rather than the London's West End.

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