During London Fashion Week last month Top Shop screened its own fashion shows live in its flagship store in London's Oxford Street.

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"The fashion industry's promotion of beauty as meaning stick thin is damaging to young grils' self-image and to their health, " said British Culture Secretary Tessa Jowell at the weekend, urging London Fashion Week to follow Madrid's example.

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LONDON, England (CNN) -- The term "behind the scenes" will take on a whole new meaning when it comes to describing London Fashion Week in future, as fabrics get more high-tech and science becomes a key part of the business.

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London Fashion Week 16-20 September 2011.

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Next up: London Fashion Week!

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This time the venerable British brand is staying one step ahead of its already digitally-advanced self by working a partnership with Twitter to tweet backstage photos of each and every look in the collection before livestreaming its London Fashion Week runway show.

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London Fashion Week is slick.

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To pay for it all, including the one employee who works for him, Torres teaches one or two days a week at a London fashion school, and in the meantime has become more than a dilettante in chemistry.

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Artists who contributed works to the riverside event -- which formed part of the week-long London Boat Show -- include the fashion duo Mark Eley and Wakako Kishimoto, portrait artist Christian Furr, as well as musician and actor, Goldie.

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Yet this week, with fashion weeks under way in Madrid and London, models are finding their lifestyles under examination for different reasons.

CNN: Young models dying to be skinny