He insists that in the push to drill the well quickly, the drillers lost circulation and got stuck, and had to regroup and drill a sidetrack well.

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They've lost circulation money.

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It lost more than circulation revenue, too, since Reader's Digest exists so that the company can mine its database to cross-sell books, videos and CDs.

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This 104, 000-circulation daily has lost 27, 000 subscribers in the past six years and was a drag on Knight-Ridders earnings growth.

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Pulliam may be turning over in his grave, but Weil says he doesn't rule out shuttering the afternoon Indianapolis News, which has lost 70% of its circulation in 11 years.

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But the fall at the lads' mags has been steeper: Loaded has lost nearly 13% of its circulation.

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In the autumn of 1954, not long after Pamela Schmidt's surgery, he lost six out of seven cross-circulation patients, including a 7-month-old baby.

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Or the time you lost fifteen pounds and were able to get back into your favorite jeans without cutting off your circulation.

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