Metro apps are about the content, about being fast and fluid, with lots of white space and keep out zones and beauty, not about 50 different functions on one page.

FORBES: Challenges Ahead for Windows 8 on ARM

Mr. STEVENSON: No slogans, no video effects, no voiceovers, and lots of clean, white space.

NPR: Ad Report Card: Apple's Sour Mac Pitch

The cavernous space is dotted with lots of little tables covered in white cloths, waiting for their contents to be announced.

FORBES: Sony's CES Press Conference: TVs, Gaming, Multimedia [Live Blog]