"It's a very low-key event, launching a lifeboat on the island where they both live...it's a very good debut event for them, " said Saunders.

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"This is for power users who live in the cloud, " Senior Vice President of Chrome Sundar Pichai repeatedly told a select group of journalists at a low-key launch event in San Francisco.

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The tone of the event was much more low-key than we expected, with an audience that was much harder to please than the GDC crowd.

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Speaking to BBC Lincolnshire, the Rt Rev Dr Tim Ellis said the ceremonial funeral was "asking for trouble" and should be "more low-key and personal", because people would use the event for their own political agenda.

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But former world champion O'Sullivan, who has not won a ranking event for 31 months, offered a low-key verdict on his victory.

BBC: CHOOSE A SPORT