• They found that both real lower-class participants and those temporarily induced to rank themselves as lower class felt that a greater share of a person's salary should be used to support charity.

    ECONOMIST: They are more selfish

  • Store-brand cards are considered riskier because those bills often rank lower in the payment hierarchy of customers in financial distress.

    WSJ: Store-Brand Credit Cards Boom

  • When a copy sells, the book jumps to a high rank, and then gets knocked down one unit every time any lower-ranked book sells.

    FORBES: The Amazon Book Jungle

  • Their understanding of the changes coming due to crowdfund investing is somewhat lower. 45.71% rank their current understanding of what the changes will mean at a level of 8-10.

    FORBES: Earlier this year I wrote in Harvard Business Review

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