Citigroup is now a loyal customer--it contributes over 40% to total revenues--and has renewed its contract with I-flex for another five years.
Back then, when Martha the Human Brand was found guilty on all counts, the brand lost a good deal of trust among her then-loyal customer base.
This allows independent booksellers with loyal customer bases to advertise and sell Google e-books via their own venues and take an (as of yet undisclosed) cut of the revenue, an opportunity previously denied to them.
Singapore Airlines and ILFC (a big American leasing company and loyal Airbus customer) have called for a total re-think to give the A350 a wider fuselage and a cabin as comfortable as the one on the 787.
Cardinals guard Russ Smith, the tournament's leading scorer and odds-on favorite for Most Outstanding Player, is a loyal customer of Waffle House where, he says, he likes to order a waffle, scrambled eggs with cheese, grits with sugar, two sausages and either "hot tea with three creams" or, if it's Sunday, a cup of coffee.
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One of those most irked by the company's approach is the iPhone-toting president of Estonia, Toomas Hendrik Ilves, a loyal customer since 1982, when he bought an Apple IIe.
These players with a loyal customer base and global presence have the potential to change the dynamics of the the single-serve industry.
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How much more loyal would you be to your bank if you honestly felt the institution cared about you as a long-term customer?
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On May 5, I spoke with a T-Mobile customer service rep, who began the conversation by thanking me for having been such a loyal customer for 3 years now!
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Clever campaigns combined with new approaches- such as Cultural Movements which center on communication between brand and customer, can turn occasional buyers into loyal brand followers and active provocateurs in a movement that turns other consumers into the same.
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