This year, it is about a Volkswagen commercial, more than the most recent George Lucas films.
When people from the Lucas Films picked it up, they put me into the director's chair.
Unlike his more hectic peers, Mr Lucas makes films only when he wants to.
In 1997, just as the original trilogy was fading from the collective consciousness, Lucas brought the three films back to theaters, punched up with new digital effects.
"Stuart was already a makeup legend when he started on ' Star Wars, '" said George Lucas, creator of the films.
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According to The Hollywood Reporter, Lucas plans to release the films in story order (as opposed to chronological release date order) starting with The Phantom Menace in 2012.
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Ms. Kennedy will serve as executive producer on new Star Wars feature films, with George Lucas serving as creative consultant.
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George Lucas was a bigger star on those films than Portman, Ewan McGregor or Hayden Christensen.
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The fact that George Lucas has made changes to the original films is not the root of the problem (although there are plenty who wish he hadn't).
As long as parents of my generation keep pushing the films on their children, Lucas will continue to rake it in, even if he never makes a film as popular as Star Wars again.
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One small proviso: the advantages of keeping your distance will come only if your hunches are as good as Mr Buffett's, your software as dominant as Mr Gates's or your films as popular as Mr Lucas's.
The fans, on the other hand, have already taken "Star Wars" places Lucas never imagined, and they weren't shy about expressing their dismay with the second trilogy of films, all of which were written and directed by Lucas.
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Lucas had enough leverage to make Paramount finance the films and let him own them.
We're very happy that George Lucas will be creative consultant on our new Star Wars films and that Kathleen Kennedy, the current Co-Chair of Lucasfilm, will executive produce.
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There's something "organic" about "Star Wars, " says Scott, and Lucas tampered with that feeling when he made the newer films -- particularly thanks to his sometimes ham-fisted screenwriting.
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Sure, include a remastered soundtrack and make them look all spiffed up for the Blu-Ray, but give us the old films back, not the new bastardized versions Lucas foisted upon us for no good reason other than vanity and boredom.
Mr. Lucas, when you announced you were retiring from making studio films, I was disappointed.
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But even Pollack admits that Lucas' work should in no way be compared to the films that play at festivals like Robert Redford's indie mecca Sundance.
All told, I remain cautiously optimistic, and just a tiny bit overjoyed to learn that Lucas will not be at the helm of these next three films.
But now there is news that Forbes 400 member George Lucas plans to re-release all six of the Star Wars films in 3-D.
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Under the care of Lucas, on the other hand, we may have never gotten the films at all, or had a repeat of the prequel disaster.
Growing up with the promise of more Star Wars films, nothing could have let me down harder than the trilogy Lucas eventually produced.
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