It may use it in its own brands, including Kool and Lucky Strike.

FORBES: Blowing smoke

His colleague Pete wanted Lucky Strike to embrace death, but Don knew that a distraction was needed.

NEWYORKER: Faking It

Yet Don spent that day in a panic, struggling to devise an ad for Lucky Strike cigarettes.

NEWYORKER: Faking It

Now all he needs is one big lucky strike.

FORBES: Magazine Article

Like junior companies in mining, the independents now conduct much of the industry's exploration for oil in relatively uncharted areas, their share price rocketing if they strike lucky.

ECONOMIST: Small oil firms

Robertson says he got a "lucky break" when the miners went on strike.

FORBES: Fuel's Paradise

But he was lucky with his goal, snatching at a Valencia cross only for the ball to strike him flush in the face before deflecting into the net.

BBC: Chelsea 1-3 Man Utd