Then again, to anyone who lusts after a Gullwing, an entire fleet of BMWs wouldn't satisfy.

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They too, reacted to fear and lusts, but just to different fears and lusts than most people.

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Murodch lusts after the 35% operating margins (earnings before interest, taxes, depreciation and amortization as a percent of revenue) enjoyed by ESPN.

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Continental lusts after United's Denver hub and its London Heathrow routes.

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As an example, a business-owner friend of mine leases a new Lincoln or Cadillac every three years (she lusts for an Audi but is loyal to her Detroit Three clients).

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