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M-commerce, which is e-commerce conducted from a mobile phone or tablet.
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Teen apparel retailer Aeropostale is looking to revamp its m-commerce (e-commerce through mobile) channel to strengthen its direct-to-consumer business.
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The company credits its m-commerce and mobile payment initiatives as the primary driver of growth.
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Mobile commerce - or M-commerce - is the fastest growing area of retail.
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The year should see investments doubling overall, with a focus on m-commerce and mobile services for food delivery, mobile learning, and even mobile dating.
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Do your homework on apps, mobile websites and m-commerce, along with reviewing what others in your industry are doing with mobile.
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So the market for accessing the Internet via mobile phones m-commerce in the jargon remains wide open.
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Unquestionably, the position of the mobile-telephone operators in the new m-commerce value chain will be pivotal.
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Businesses that are ready to take their mobile presence one-step further into the realm of m-commerce may find even greater rewards.
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New mobile innovations allow businesses with mobile storefronts to track sales, inventory, and customers through m-commerce platforms that are integrated with their brick-and-mortar systems, and to set up easy-to-use, secure mobile transaction channels.
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