The two-day festival will include masterclass demonstrations, 1950s bus rides and a Mad Hatter's tea party.

BBC: Bakewell custard pie fight 'too risky'

Less formal are cook offs on the street, and a Mad Hatter guided munching tour of haunts famous and otherwise.

FORBES: Eat Your Heart Out At Ireland's Food Festivals: 3 Million Oysters, The Craic Of Dublin, And Haute Lit At A Country House

The Mad Hatter's tea party and the knave's trial for stealing tarts, for example, feel protracted rather than illuminated by their dance elements.

WSJ: Stolen by Design | Alice's Adventures in Wonderland | National Ballet of Canada | By Robert Greskovic

But the Mad Hatter top hat with attached fake orange curls?

FORBES: What Will We Do With All That Stuff Made In China?

The handsome star is almost unrecognizable in the movie. (Based on the posters, many people even thought it was Elijah Wood playing the Mad Hatter).

FORBES: Magazine Article

The Lyric has co-commissioned five theatre companies to make site-specific pieces for Latitude, one of which is Lewis Carroll's Mad Hatter's Tea Party brought to life by Les Enfants Terribles.

BBC: How does theatre perform at music festivals?

The rewards for the missions include currency or items you can wear, such as a tan neckerchief, a Mad Hatter-style hat, items that would send a designer packing in Project Runway.

FORBES: Review: Family Guy Online

Juniper's gin and Mad Hatter vodka.

ENGADGET: Live from Palm's CES press conference

He is 22, one of the only flyers in the team and they bring on Lewis Moody, who is mad as a hatter, but great at smacking anything that moves.

BBC: Zinzan Brooke column