The exact sort of thing plays out on the distaff side of the magazine rack.
FORBES: You (And Your Company) Are Unique. So Why Is Your Marketing Strategy The Same As Everyone Else?
The rules of the magazine rack say that you need lines like "Six Stocks to Buy Now!"
FORBES: Iconoclasts
OK, maybe I misread the cover of the dog-eared copy of Glamour perched in a magazine rack at the gym.
FORBES: 10 Sex Tips for Better Looking Health Insurance
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