"You have to avoid getting into the magic circle which surrounds any prime minister, " he said.

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As well as meeting some of the biggest names in the business, Richard takes to the stage at London's prestigious Magic Circle alongside some of Britain's top magicians.

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He also thinks he can keep ahead of his nearest imitator, Factory Card, which has 149 stores, because he has more stores, places bigger orders and wins bigger discounts to deliver lower prices all in one virtuous, magic circle.

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From afar, it would be easy to underestimate how thoroughly depositors in Spain and Italy understand that they are inside the magic circle of "core Europe" and have nothing to fear from the Cyprus precedent, in which insured bank depositors might be asked partly to pay for their own bailout.

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