Enterprises can deploy M2M technology now to reduce the cost of field servicemanagement through remote maintenance, they can optimize fleet scheduling with real-time location and traffic data and they can tap into new business models such as usage-based (or pay-as-you) go billing.
Like Salesforce.com , RightNow aimed to sell its customer relationship management (CRM) software as a low-maintenance, Web-based service, not a shrink-wrapped product.