"If you brought up SkyMall in conversation, it was the one product that someone would make a joke about, " he said.

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If you have a laidback, informal brand voice, like Warby Parker, you might be able to effectively make a joke about it.

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"While I did make a big dongle joke about a fictional piece of hardware that identified as male, no sexual jokes were made about forking, " he wrote.

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Reporter with Euro accent asks intractably long question about language barriers, ends by asking if Larry will let Robin make a joke first.

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