Of course, as is procedure, when you make a joke nowadays, you must immediately make a public apology.

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If you have a laidback, informal brand voice, like Warby Parker, you might be able to effectively make a joke about it.

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Now I just kind of made it where, I kind of make a joke, I laugh it off, you know?

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"If you brought up SkyMall in conversation, it was the one product that someone would make a joke about, " he said.

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We like to joke around and say that to raise a family in Manhattan you have to make at least a million dollars a year.

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