Think about the many business owners who use YouTube as a marketing channel.
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But social media is, in every respect, an essential marketing channel that can be employed productively, once material information has been legally disclosed.
Farmigo has a number of those programs listed on its site and is acting as a sort of marketing channel for these CSAs.
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The great information democratizer is in reality one more marketing channel.
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The SIIA white paper says software sellers manipulate the rules of Internet auction sites to obtain e-mail addresses of bidders on software, creating a direct-marketing channel.
The project gives an interesting look at how Twitter views itself in terms of a marketing channel: It's a way for customers to reach businesses, not the other way around.
And, with the spotlight burning so brightly on social media as a potentially powerful marketing channel, most eyes have been on Facebook and the other consumer-centric networks in its shadow.
If implemented well, any marketing channel can be effective.
On the contrary for as anyone who has followed me knows that I am a huge proponent of integrated marketing or cross-channel marketing.
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One example of the multi-channel marketing challenge is telling a customer one thing in one channel and something else in another.
Products like Eloqua and Marketo help companies move beyond optimizing a web site to optimizing a multi-channel marketing effort.
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Create detailed buildups for meaningful line items, such as revenue (price x volume by source), cost of goods sold (cost x volume), personnel (by each employee) and marketing (by channel).
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Not only are all of Idealab's start-ups focused on the Net in one way or another, but the Internet also serves as shop window, marketing and distribution channel, and technological foundation.
With dynamic display ads working in conjunction with other digital channels, such as email, advertisers are able to interpret the information they have on their customers and orchestrate it into their cross-channel marketing strategies.
Consequently, they are forced to adopt siloed marketing strategies for each channel, leading to poor and inconsistent end-user experiences.
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In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.
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High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.
Most of the new channels are still ramping up, and there's an atmosphere of freshman year about the effort, including workshops organized by YouTube where the channel partners hatch marketing strategies together.
"The LSI WarpDrive card sets a new standard for data center efficiency by providing IT administrators with previously unattainable levels of performance while helping to reduce operational and capital expenditures, " said Brent Blanchard, director of worldwide channel sales and marketing, LSI.
It is, at least, for Walt Disney Co. (nyse: DIS - news - people ) High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.
This is voluntary disclosure of email from one legal executive to another legal executive regarding a potential deal, publicly exploited for marketing purposes through an official company channel by a third executive not party to the communication.
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Online retailers can broaden their appeal by offering intelligent 1:1 marketing and creating a true omni-channel customer experience.
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Content marketing can be performed in any communication channel you have.
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Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.
And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.
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It's this kind of marketing prowess, this access to the retail channel that makes this mobile phone launch so important not just for Nokia but Microsoft as well.
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In this fragmented world, unquestionably the most powerful marketing tool is recommendations from trusted sources, a channel over which we have less control.
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We need to see simpler and wider marketing attempts to help secure eSports its own TV channel or show to help gain mass acceptance.
YouTube managers score each channel on factors such as long-term marketing plans and cross-promotion planned with other channels.
If you are marketing-led, you have to be multi-channel, in fact hyper-channel.
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