The revenues of Boston Consulting Group's marketing business (everything from naming a new shampoo to allocating marketing budgets) are growing three times faster than traditional consulting.

ECONOMIST: The efficient adman

Mark Carr is the managing partner of the South Street Strategy Group, a Boston-based consulting firm that combines strategic consulting with the best in marketing science to help clients capture new growth opportunities and improve their existing business.

FORBES: How CMOs Can Re-energize The Annual Planning Process