Before joining Microsoft, Irving held development and product marketing management positions at Xerox Corp.
He started Marketing for Green, a sustainability consulting firm, to provide solutions-focused consulting on sustainable marketing management and CSR.
International Speedway Corporation (ISC) has proven how data-driven integrated marketing management (IMM) can increase ROI by improving performance across multiple business functions.
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My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.
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The speed makes it increasingly difficult for time-pressed CMOs and marketing management to know which agencies are in, cool and equipped to handle their account.
The International University of Monaco has just handed a particularly tough challenge to 24 MBA students enrolled on a marketing management course -- develop the concept for a new board game.
Last week, I discussed these issues with Dave Sutton, who is founder of TopRight Strategic Marketing, co-author of Enterprise Marketing Management: The New Science of Marketing, and a thought leader regarding technology and marketing.
Similarly, we also need to build strong partnerships with the IT department to ensure we have an integrated marketing management system that enables our ability to execute effective marketing while also supporting overall business and financial goals.
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We were deep into the Great Recession, more businesses than not were scrambling to survive in the face of vastly changed fortunes, and it was more difficult than ever before to disabuse non-marketing senior management of their conviction that marketing is a cost center, not an investment.
Mr. Bradford also has extensive marketing-management experience, serving as Chief Marketing Officer at WebMD from 1998 to 2000.
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Matt has also retained Ashley Kerns of Kerns Marketing and Management to assist the safety with marketing and public relations.
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She previously served as senior vice president and director of marketing at Ariel Capital Management, Inc. from 1994 to 2000, and as vice president of marketing at Ariel Capital Management, Inc. from 1991 to 1994.
He has over forty publications, most in leading journals in Marketing, Management, Economics and Statistics.
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This term seems to pop up more in marketing, management and those associated with people relations.
Banks have been sniffing out the market, and even hospitals have started marketing their management skills.
Now it is making the content from speakers on engineering, marketing, management and entrepreneurship available to the public.
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These products are usually categorized under the name marketing automation, but marketing battlefield management would be a better name.
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Classes will teach young people the basics of song-writing, video production, marketing and management alongside their usual curriculum studies.
Additionally, he has held various marketing and management positions with Miller Brewing Company.
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"We see nothing but acceleration now, " says Steve Gorman, Cox's vice president of product marketing and management for high-speed Internet.
Yelena Bosovik is currently a marketing and management major at Drury University and the editor in chief of the Drury Mirror.
Ed Morgan's Bowery Mission is a dramatic example of how corporate-style communications, marketing and management can turn around a failing private philanthropy.
The remainder worked in product marketing, management, public relations and recruiting.
BMW's efforts to harness the creativity of its customers began two years ago, says Joerg Reimann, the firm's head of marketing innovation management, when it posted a toolkit on its website.
"Voice-over-IP is a critical component for us, " says Steve Gorman, Cox Communications ' (nyse: COX - news - people ) vice president of product marketing and management for high-speed Internet.
He subsequently became vice president of worldwide marketing product management for GE Appliances in 1991, vice president and general manager of GE Plastics Americas commercial division in 1992, and vice president and general manager of GE Plastics Americas in 1993.
And when I look back at my own tenure as the CEO of my own company, I realize that most of the skills that made me successful in product development, marketing, management, or just collecting our receivables were just footnotes to that crash course in human nature that I got from sales.
Prior to that he spent more than 15 years with Kraft General Foods in marketing and financial management, and he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.
He managed to parlay that experience into a job as marketing director for a wealth management firm and then as marketing director for an insurance company.
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He oversees marketing, brand management and advertising for Cadillac in markets around the world.
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