The key for sponsors operating with the new marketing concept was exclusivity through its product segment.

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But give Gillette credit for bringing together its two key marketing partners who created a concept that is driving new sales, which of course is where the rubber meets the road.

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The International University of Monaco has just handed a particularly tough challenge to 24 MBA students enrolled on a marketing management course -- develop the concept for a new board game.

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The concept kicks the possibilities of internet marketing up to a new level, and gameshifts the whole notion of secret shoppers.

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New technology could help the decades-old concept of personal marketing explode and make 2013 the Year of the Consumer.

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To understand how this works, let us imagine that Apple (NASDAQ:AAPL) develops a perfectly fragmented and disintegrated Web TV-supply chain: Every activity from the new TV-concept development, to design, manufacturing, marketing, and so on can be performed by independent subcontractors.

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Often the design, the user interface, the linked services and even the marketing message seem to be conflicting, thus blurring the usability and desirability of any new concept.

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For a new company trying to spread the word about their concept, blogging is definitely a marketing route to consider.

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