It was simply a marketing ploy when it could have been a real business change strategy.
But don't get caught up in the megapixel race a marketing ploy if ever there was one.
It was only meant to be a clever marketing ploy, but now requests for the cart are pouring in.
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But before anyone dismisses this as a mere marketing ploy or mystical mumbo-jumbo, take a look at last year's forecast.
An 18-year-old freshman at De Anza College, Mr. Lamb carried his iPhone and was preparing to participate in the store's marketing ploy.
Critics of the Cirrus say the chute is mostly a marketing ploy.
So perhaps it's not a big surprise that one corporate titan is now trying an age-old marketing ploy aimed at female drivers.
Forbes contributor, Robert Hof noted that selling out a product can sometimes be a marketing ploy to attract attention to a product.
Listing in Shanghai, for its part, could be a smart marketing ploy for a brand eager to raise its profile in a big consumer market.
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In Japan, the term burijji banku is little more than a marketing ploy to convince sceptics that the government is serious about reform, American style.
There is an endless spread of high-calorie options here (judging from the dining room, light California cuisine is a marketing ploy created by the cookbook industry).
High salaries as a marketing strategy worked in the U.S., and it was hoped that this would be a good marketing ploy in China as well.
In an innovative marketing ploy, THQ rented out the entire parking lot across the street from the Los Angeles Convention Center to promote Saints Row: The Third.
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Some of us who were notified that we rank among the top 10%, 5% or 1% consider it a marketing ploy and others consider it to be of epic proportions.
Even though she is an honest woman now, the photos of Krall on her Web site have her wearing heels in bed and looking sweetly seductive, a marketing ploy she is reportedly not enthusiastic about.
"Apple is... guilty of using 'green' as a marketing ploy, rather than making green a core part of their business practices, " said Stephen Stokes, vice president of business and climate change at AMR Research Inc.
In addition to finding new talent, the event is also a marketing ploy, meant to show that some of the stodgy ad agencies represented there are as hip as the youngsters buying the cell phones and vodka they are marketing.
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