Maritz now includes companies that provide marketing research, travel, and performance-improvement services to corporate clients.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
Areas range from arts administration and marketing research to supply chain management and real estate.
As you might expect, the explosive growth of connected devices is having a profound effect on the marketing research industry.
Eventually, she developed four flavors of tarts and did some marketing research and pricing strategy to decide who would buy their products.
All data are for 2002 sales, courtesy of CNW Marketing Research, and exclude vehicles like delivery vans that are almost exclusively vocational.
Carmakers sold 3 million fleet vehicles in 2002 out of 16.8 million total, according to CNW Marketing Research--almost 18% of all sales.
When trying to woo customers with clever Super Bowl ads, companies run the risk of being too entertaining, according to new marketing research.
As a result, firms outsource some of this activity across consulting firms, marketing research firms, and analytical firms and then are challenged to implement it.
Wharton FOA began the project about five months ago and has so far garnered 175 responses from advertisers, agencies, media companies, marketing research firms and academics.
FORBES: Wharton's 'Advertising 2020' Project Asks CMOs To Help Shape Marketing's Future
Facebook saw 162 million US-based unique visitors in July, compared to 160.8 million in June and 157.2 million in May, according to Internet marketing research company comScore.
"This group is more responsive to the idea of earning points for purchases, " says Rick Ferguson, editorial director of Colloquy, a loyalty marketing research and consulting firm.
So far, his company has been selling tools for marketing research and kits to help disabled people to operate speech programs and computers with their eyes only.
Rather than sell service to marketers as a customer giveaway, NetZero peddles its own brand, aiming to offset the cost by selling advertising and targeted marketing research.
According to a recent survey conducted by the marketing research firm, Maritz Research, our current crop of leaders has a lot of work to do in this area.
Marketing research group Women at NBCU tracks the top 500 brands that are most important to women each month by following what they search for and talk about online.
FORBES: Healthy Fast Food? Women Are Buzzing About McDonald's
According to Ipsos Insight, a marketing research consultancy, 56% of Internet users in the U.S. subscribe to broadband service, and that number is expected to climb to 70% by early 2006.
"Some card issuers are seeing this as an opportunity to change the game and engage their customers further, " says Kelly Hlavinka, managing partner at Colloquy, a loyalty marketing research firm in Ft.
According to a recent study by the Center for Marketing Research at the University of Massachusetts-Dartmouth, 100% of universities surveyed use social media to communicate with students, up from 61% in 2007-08.
CNN: How colleges use, misuse social media to reach students
We got that list from Mr. Youth, a social media and youth marketing research company, which just released an extensive look at the kids who will soon be puking in a dorm bathroom near you.
FORBES: Analysis: How To Market To College Freshmen like Nike and Xbox
The new group will have a combined 117 million unique visitors a month in the United States and 270 million around the world, according to the release, which cited December 2010 data from the marketing research company comScore.
CNN: AOL agrees to purchase Huffington Post for $315 million
Just a few weeks into falling gas prices, new vehicle shoppers have ranked "overall fuel economy" No. 21 among attributes they most care about, two spots behind cup holders, according to a survey by CNW Marketing Research of Bandon, Ore.
According to CNW Marketing Research, an Oregon-based firm that analyzes the auto industry, it is a positive sign for the economy when BMW dealers notice that a lot of their shoppers start out looking for a 3 series car, but end up buying the more luxurious 5-series.
The most persuasive argument is that it is a fragmented industry which requires help in marketing, research and strategy.
ECONOMIST: Britain is not attracting as many tourists as it should
All the marketing, research, money and planning are accompanied not by a new trademark, but just another single digit number: 5.
Much of that increase will come from road trips close to home this summer, said TIA's marketing and research director Andrea Stokes.
In every other case he's studied, disruption has wrung two-thirds of the overhead primarily administrative, marketing and research costs out of the business.
Natural Marketing Institute research has shown that 66% of American adults are choosing smaller portions at mealtime to help maintain or manage their weight.
FORBES: Don't Supersize Me: Chain Restaurants Must Cut Calories For Their Own Business Good
It has always been a maxim of mine that you can learn a lot from other marketers, especially larger ones who clearly put money into marketing and research.
That's like Eastman Kodak putting 80% of its marketing and research and development budgets into traditional film and standing by while competitors cash in on the explosion in digital photography.
Capt Roberts worked at Bletchley Park, Buckinghamshire, until the end of the war then spent two years at the War Crimes Investigation Unit, before moving on to a 50-year career in marketing and research.
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