Godfrey's Indianapolis, Indiana-based company, Aprimo, sells software that plans and automates any company's marketing strategy.
High salaries as a marketing strategy worked in the U.S., and it was hoped that this would be a good marketing ploy in China as well.
One of the ways Sir Richard's hopes to raise awareness and reduce stigma is through their marketing strategy.
Also, Apple's secrecy about new products and strategies might be a great marketing strategy, but it creates an information vacuum, which is filled with rumors and fantasy.
In April 2007, Ms. Burns was named president of Xerox, expanding her leadership to also include the company's IT organization, corporate strategy, human resources, corporate marketing and global accounts.
For the new entrants, like Tod's Diego Della Valle and Miuccia Prada, splashy generosity may be especially effective as a savvy marketing strategy.
Since its launch in 2010, Instagram has won more than 50 million users, and nearly half of the world's top brands use it as part of their marketing strategy, according to a recent study.
Advisers who have a plan for the topics they want to discuss and what format they will discuss them in (whether it's Twitter, podcasts or video) are better positioned to develop their credibility and their overall marketing strategy.
He handpicked new managers, tied their pay to the share price, cut costs ruthlessly, sold non-core assets and forced the marketing team to stick to a focused strategy which, in Sunbeam's case, means selling more aggressively overseas.
For Intel (nasdaq: INTC - news - people ), which has for years marched relentlessly down the performance road--constantly boosting the performance of its chips by boosting raw clock speeds and then letting the marketing department brag about it ad nauseum--it's a significant switch in strategy.
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