Godfrey's Indianapolis, Indiana-based company, Aprimo, sells software that plans and automates any company's marketing strategy.
So, what does all this noise mean for businesses and brands developing a mobile marketing strategy?
Regardless, the shift in thinking will have substantial implications for the future of American marketing strategy.
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Rather than fault the show's creative approach, Katims pointed fingers at the marketing strategy.
Microsoft will target the living room if their current marketing strategy is any indication.
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Or thought of a great marketing strategy on the drive home from the interview?
The truth is that strong performance is only one pillar of an effective marketing strategy.
For the next three years Mateschitz tinkered with the drink formula and developed a marketing strategy.
Part of the process is creating a brand and a marketing strategy for your operation.
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The cautious statement from a tight-lipped spokesperson: "Courting celebrities" isn't part of its marketing strategy.
Done right, conversational campaigns can be an important element of your overall marketing strategy.
That meant coming up with a marketing strategy to get customers in the door.
But if Indigo flops, he may well feel vindicated about HP's cross-company marketing strategy.
Gilmour says his marketing strategy, launching next year, will make the brand a household name.
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Sifteo plans to change its marketing strategy over time depending on the market response.
If not already, will mobile marketing play a role in your overall marketing strategy?
Communicating with their audiences through e-mail is an integral part of their marketing strategy.
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Adapt your financial strategy the same way you would a product or marketing strategy.
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Space for expression of citizens in media, Marketing strategy or a change in relationship?
In the 1990s, the exchange-traded fund (ETF) industry adopted a similar marketing strategy for new funds.
Rubbish Boys Disposal Service is an unsexy business with a killer--and dirt cheap--marketing strategy.
This led them to adopt social media as a significant part of their marketing strategy quickly.
And they must be confident that the marketing strategy they are implementing will actually work.
Tami Reller will lead business and marketing strategy for Windows including Surface and partner devices.
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Until now, this marketing strategy has been exploited more often by basketball shoe makers and record labels.
Before you can even begin creating a marketing strategy, you will need to define your target market.
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Since Coca-Cola's marketing strategy is similar everywhere in the world, a lot is resting on the outcome.
One of the ways Sir Richard's hopes to raise awareness and reduce stigma is through their marketing strategy.
Todd Fischer: The evolution of our engagement marketing strategy is a direct reflection of changing consumer consumption habits.
Companies have to differentiate themselves--and success has more and more to do with having an effective marketing strategy.
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