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It has prospered by understanding the tastes of a mass-market audience.
ECONOMIST: Internet riders
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While some may doubt Highlight's ability to persuade a mass-market audience to share with strangers, Davison's goals aren't without precedent -- largely thanks to a trail blazed by similar app Badoo.
CNN: With new mobile apps, no one's a stranger
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"Our focus is the Asian-American audience, and theirs is using Asian culture to create a mass-market channel, " he says.
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