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And religious organisations may not control any electronic mass medium: no Jaime Bakker or Patricio Robertson here.
ECONOMIST: Mexico: Welcome to the holy father | The
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Print in the Vietnam years was still the mass medium of choice for creating maximum impact, perhaps for the last time in our history.
WSJ: A Dissonant Side of Pop | Dark and Deadpan: Pop in TV and the Movies | Whitney Museum | By Richard B. Woodward
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So the early adoption speeds from early adopter markets suggests, that AR as a new mass medium would have approximately 1 Billion paying media audience by year 2020.
FORBES: Why The Sudden Rush To Bring Google Glass To Market?
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Unlike TV advertising, which is, more or less, a mass medium, and provides minimal feedback on how it actually performs, addressable advertising can provide marketers with targeting that is better attuned to individual households.
FORBES: Guess What, Marketers? Interactive TV Is Actually Here
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"We are still a mass medium, " he says.
FORBES: On The Cover/Top Stories
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L.U. does, but they realize that the only way to turn the Internet into a genuine mass medium and make a real pile of money is to convince the public that it is a clean and well-lighted place.
CNN: Why Johnny Can't Surf
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At the moment the mass-storage medium of choice is magnetic tape, which has the advantage of being cheap.
ECONOMIST: Computing
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The few who do reach a critical mass often mistake the medium as a way to promote products and services.
FORBES: How to Build a 500K+ Member LinkedIn Group
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Beneath them is a mass of small and medium-sized firms that collectively employ around half of American workers and are heavily reliant on banks.
ECONOMIST: Credit in America
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Mass Effect 2 was a happy medium.
FORBES: Connect
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Desmond thrived at medium tempos, separating him from the mass of saxophonists ripping through bebop chord changes in the wake of Charlie Parker .
FORBES: Magazine Article