Southwest is a master of this strategy, but others, saddled with higher labor and aircraft costs, have had trouble making it work.

FORBES: The Ghost of Crandall

Steve Jobs was a master of a strategy known as UPOD.

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It doesn't matter if you are a master at real-time strategy games--if it's your first action-adventure game, you might be really bad at it.

FORBES: Magazine Article

The key then is to follow a Master or team of Masters with an investment strategy that fits your situation and hold them accountable for results.

FORBES: Virtual Vs. Real Money Stock Portfolios

Over the last five years in particular, cycling has blossomed due to the city's implementation of the 2006 Bicycle Master Plan, a ten-year funded strategy to improve cycling conditions.

BBC: Cycling Seattle��s Burke-Gilman Trail