The truth of the matter though, is that Matthew Weiner is right.

NPR: The Emmys, Where Cable Reigns Supreme

In an interview with TV Line, Mad Men creator Matthew Weiner makes clear that Peggy, and Moss, still have a future on the series.

CNN: Matthew Weiner reveals Peggy's fate on 'Mad Men'

What's more, the heavily hyped series from The Sopranos writer-producer Matthew Weiner, which HBO, Showtime and others famously passed on, has redefined its formerly moribund host network.

FORBES: Entertainment

Matthew Weiner, the creator and driving force of the AMC cable series "Mad Men, " doesn't outwardly resemble the show's main character, the unflappable advertising executive Don Draper.

WSJ: It's His Mad, Mad World | Mad Men | A Cultural Conversation With Matthew Weiner | By David Mermelstein

Matthew Weiner, whose Mad Men won the coveted Outstanding Drama Series award for the second year in a row, was being musically nudged off stage as the Emmy telecast was about to go a few minutes into overtime.

NPR: The Emmys, Where Cable Reigns Supreme

Lea, Mick Betancourt, Mark Gunn (inc.), Erich Hoeber, Erica Montolfo, Matt Pyken, Naomi Foner, Karen Harris (inc.), Kathy Kiernan (inc.), Christopher Keyser, Steve Skrovan, Matthew Weiner. (inc. means incumbent, and the order of the list was determined by lot).

FORBES: Silly Lawsuit Against SAG Dismissed, and More

In Matthew Weiner's 1960s-set serial - shown in the US on AMC and about to be a flagship series for the UK's Sky Atlantic - the focus is firmly on tone, mood and character development at the expense of plot-points.

BBC: Is slow TV taking over the airwaves?