Starbucks outsources its distribution business to Kraft, owner Maxwell House, getting a royalty on sales.

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Worldwide brands and products include Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang, Velveeta, Kraft Dinner.

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"Lindemans represents consistent quality year in, year out, " says Park, who marketed such products as Maxwell House coffee and Kraft cheese before joining Southcorp.

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It experimented with smaller integrations for its Crystal Light and Maxwell House brands on HSN before ramping up its ad buy significantly, Fleischer adds.

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Stockpiles at Intercontinental Exchange-certified warehouses are down 35% this year and swill makers like Maxwell House and Folgers have already raised prices by 9% and 10%, respectively.

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The company had a well-developed portfolio of beverages for kids, including Kool-Aid and Capri Sun, and it had a great portfolio of products for women, Crystal Light and Maxwell House, being among the most popular.

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For decades, many Jewish families in the U.S. also shared the same written blueprint for their Seder celebration: The Maxwell House Haggada, so-named because it was printed by the popular coffee brand and given away free.

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Smirnoff discovered their glorious past and re-energized their marketing team. (Smirnoff invented purified vodka in the old country and went on to introduce vodka to the U.S.A.: rumor has it they invented the martini.) Maxwell House coffee did the same to halt a decade-long sales decline.

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The days of a dedicated in-house editor such as Maxwell Perkins, who poured over all of F.

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