Most industries have learned how to harness the power of the Internet, social media and mobile platforms to build their brand image and increase sales.

FORBES: Jewelry and Watch Brands Have Low 'Digital IQ'

In a piece for MarketingProfs earlier this year C-Level Exec, Improve Your Brand Image by Using Social Media I wrote about the results of a CEO survey conducted by BRANDfog which revealed the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.

FORBES: Is Your Brand Trust Worthy?

This is exactly the situation top brand marketers find themselves in with the recent ascendancy of image-based social media networks like Pinterest and Instagram.

FORBES: The Editor-in-Chief: The New CMO