The current mergers, and the vogue for establishing separate media specialists, are intended not only to boost the media specialists' clout in bidding for space, but also to make it easier for them to invest in consumer research and in technology that tells advertisers what media mix is best for a brand.
The part centered on identifying the customer value of social media fans requires a committed undertaking of the business itself, whether by using social survey tools to apply to its community for answers on purchase habits, or matching existing databases to social community data, or incorporating social media into media mix attribution modeling.
So will we now be told about every wedding, " slumber party" and other social gatherings at which ministers and media executives mix?
Social Media and the Advertising Mix was the title of my panel at the MPA Digital conference.
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They understand, in theory, the importance of social media in their marketing mix.
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In his speech under the Temple Mount, Beck roused his audience - which contrary to media reports was a mix of American Christians and American Jews joined by scores of Israelis - to action.
Most media outfits rely on a mix of charges to both sides of the market that is tilted towards advertisers.
Meanwhile, a growing community of web sites, publishers, and media companies are embracing a mix of created and curated content to bring video to their pages.
Importantly, these are opportunities to create, rather than simply react, Mix up new media with traditional media by using digital outdoor boards where people can read tweets and Facebook posts in real time.
With some added games and incentives, a mix of social media and the right online tool to make it all easy and fun, competitive crowdfunding raises the stakes and creates company-wide engagement around corporate giving.
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He feels kind of like he needs to mix it up with the media to really vocally make his point.
That is a mix quite different from American Media's Star, which focuses purely on celebrities and publishes photos and stories about face-lifts, weight gain and botched relationships.
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We discussed the consumer insights driving the new campaign and positioning, why a mix of old and new media made sense, how he views brand partnerships, the popularity of the Club Med ski resorts, and why China promises opportunity for the all-inclusive concept at a time when deterioration of the European tourist markets makes vacations there more of a pipe dream.
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Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
His inaccurate passing, in addition to the relentless media attention he draws, makes for a tricky mix.
And Microsoft will probably make piles more with new software, dubbed Silverlight, that can be used to craft online applications that mix video and other forms of rich media.
Over the past few years, social media channels have become an important part of the mix, too, and consumers increasingly depend on a wide variety of digital platforms (including mobile) for communication, information, entertainment and shopping.
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You need a mix of all of these concepts for social media success as well as in-real-life success.
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As technology continues to transform all forms of marketing and social media, brands are continually trying to identify the ideal marketing mix that will translate to the best possible return on ad spend or marketing investment.
Brandon Gutman: Is the social media channel ready to become a major component of the overall marketing mix?
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Mix them together, and it can lead to the perfect digital media equation.
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The firm, headed by Dave McClure, had its usual wide mix of startups in areas such as advertising, travel, digital media, ecommerce and apps.
Those people exist, but the very wealthiest people in the country actually hail from a mix of economic sectors and professions, including retail, energy, media, sports, hotel management and real estate.
His soirees at Davos are a mix of all sorts of people, including musicians, Salesforce customers, media.
The full-time MBA ranking published last month by BusinessWeek brings the 2012 season of media rankings of business schools to a close, and the results were met with the usual mix of joy, despair and skepticism by the business school community.
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Content marketing, social media marketing, content syndication and user-generated ratings and reviews are increasingly critical components of the marketing mix.
Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.
The immediacy of social media platforms, coupled with vulnerable youngsters who are socially inexperienced and not fully developed emotionally, can create a combustible mix.
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