Grandma's home remedies, it seems, are coming out of the closet (or rather, the medicine chest).

CNN: SPECIAL REPORT: HEALTH

Named so it could accommodate a rotating cast of products, brands or designers, Franklin sees it as a "medicine chest" of opportunities.

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Dr Dermot Ryan, a GP in Loughborough and clinical research fellow in primary care respiratory medicine at the University of Aberdeen, said the data on chest infections backed up previous research which had shown cuts in antibiotic use had driven up rates of pneumonia.

BBC: NEWS | Health | Antibiotics 'unnecessarily used'

In conjunction wtih Guy's, King's and St Thomas' School of Medicine in London, doctors will assess patients at the bedside - and also use chest x-rays to spot those who are mis-swallowing their food.

BBC: Food stroke danger investigated