Now his owner, Entertainment Rights, is building up the character's profile with merchandising and licensing deals.

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Most of the revenue comes from admissions to the 11 parks, though some also from merchandising and licensing.

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So set up a system that gives the marquee players a chance to cash in on a certain percentage of the merchandising and licensing royalties they earn for their schools, and put those monies aside for such players so they can access in full either upon graduation or until they have used up their eligibility.

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Such rights include media rights, sponsorship and advertising rights, licensing and merchandising rights, franchise rights, new league rights and any other commercial rights attached to any of these properties.

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Commercial revenue gained 5.2% as new mobile partnerships and increased payments from existing partnerships helped to offset a decline in retail, merchandising, apparel and product licensing.

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Clash receives a piece of licensing and merchandising featuring Elmo, and DVD sales.

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In what is a logical--if desperate--gambit for easy profit, Wainwright is launching a national licensing and merchandising campaign built on the nonexistent shoulders of the mascot.

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