For example, magazines for middle aged women might potentially be very profitable, but that is just not what they want to do, because they think concentrating on a clear set of consumers and products will help them do better.
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"I think a lot of minis are sold to middle-aged women with good legs, " says Ms. Graubard.
Similarly, middle-aged women hope that their dress sizes haven't swelled into "plus" sizes.
Torres, whose sculpted body has inspired awe in middle-aged women, was battling aches and pains that come with age.
Zynga, reached its IPO by finding a way to appeal to a demographic of middle-aged women previously almost completely ignored by game developers.
Brent Lewis, who runs Harlequin's digital business, says his firm's digital readership is composed of the same middle-aged women who read its printed books.
Meningiomas represent about one-third of all primary brain tumors and are most frequently found in middle-aged women, the American Brain Tumor Association's website states.
But I think it needs to be more of a conscious thought that both physical activity and sleep are important factors for young to middle-aged women.
She recalls two middle-aged women in traditionally-floral African dress nervously eyeing the mobile phones they had never used before in her first meetings to introduce the system.
The syndrome was discovered by Dr Nobuo Kurokawa who, over the last 10 years, has been treating a steady flow of Japanese middle-aged women with the same symptoms.
In continuing studies of obese, sedentary but otherwise healthy middle-aged women, Dr. Ekkekakis found that some individuals reach their ventilatory threshold after just one minute at a slow pace on a treadmill.
Had Cherry had his way, the leap in time would have been two years more, but he worried about telling a cast of middle-aged women they were going to have to age seven years.
After controlling for other factors which might influence heart disease risk, they found that high levels of distress at age seven were associated with a 31% increased risk of cardiovascular disease in middle-aged women.
And that audience gets what it wants within the first 10 minutes of Nancy Meyers' blithe, self-regarding, fitfully charming paean to the fairy-tale luck of middle-aged women wealthy enough to maintain a delightful standard of living after a divorce.
The ad effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, senior director of marketing for Botox Cosmetic.
The advertising effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, the senior director of marketing for Botox Cosmetic.
Once a rare break from restrictive rules governing the behaviour of rural young women who were not allowed to sing aloud or go out at night, except during the Chuseok Thanksgiving celebration, the ritual is mostly preserved today by middle-aged women in cities and taught as part of the music curriculum of elementary schools.
In its first eight months it had 120, 000 visitors, mostly middle-aged or elderly women.
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The remaining state-owned enterprises are grey assemblies of middle-aged men and women, with retired former employees still living in company housing on upper floors.
There, I've said it: Middle-aged men and women and people old enough to be thanked by Willard on the "Today" show still want it all.
Middle-aged men and women that just two minutes before seemed like they lived boring daily grind lives were laughing in joy like small children on Christmas morning.
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Their team studied DNA samples from 470 middle-aged men and women who were already taking part in a long-term study of atherosclerosis led by USC's James Dwyer.
As female employment has risen and divorce become acceptable, there are probably fewer people who feel like that among middle-aged and older women, the groups that have seen the sharpest falls in suicide rates.
External stressors such as joblessness play a role. (National figures on whether suicides increased in the 2008 recession are not in yet, but suicides generally go up in bad economic times.) The very elderly once had the highest suicide rate, but middle-aged men and women, 45 to 54 (see graph, below), have surged recently and surpassed them.
If you're a young women or a middle-aged man, images are then flashed up that will appeal to you.
Jane Fahey, a financial and retirement planner in East Lansing, reports that some of her middle-aged clients, both men and women, have had to move back in with their parents.
If you are a divorced middle-aged man looking to have a good time dating women half your age, this article is not for you.
There were four couples in their 20s, three mother-daughter pairs and two other clusters of women, one young, the other middle-aged.
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