With markups of just over 10%--most middlebrow retailers are closer to 30%--Costco is able to introduce its aspiring multitudes to increasingly upscale tastes.
The same critics who complain about the Morris technique whine that Morris tags Reagan as a middlebrow rube, an airhead and as intellectually incurious.
The same critics who complain about this unconventional technique whine that Morris tags Reagan as a middlebrow rube, an airhead and as intellectually incurious.
As Hemingway said you want a symbol, here's a symbol that everybody who reads Life magazine, the essence of middlebrow America in the 50s, will understand and applaud.