Dan Schawbel is a Gen Y career expert and the founder of Millennial Branding.

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Dan Schawbel is the Founder of Millennial Branding, a Gen Y research and consulting firm.

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In the Millennial Branding survey, employers reported engineering and computer information systems majors as their top recruits.

FORBES: The 15 Most Valuable College Majors

He talked to Dan Schawbel, founder of Millennial Branding, a Gen-Y research consultancy, and a Forbes.com contributor.

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My company, Millennial Branding, is completely integrated into my lifestyle, identity, and relationships, both on the professional and personal level.

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Dan Schawbel is a Gen Y career expert and the founder of Millennial Branding, a Gen Y research and consulting company.

FORBES: Connect

According to a recent survey from Millennial Branding and Payscale, Millenials really are most likely to be employed in service industry jobs.

FORBES: Careers Are Dead. Welcome To Your Low-Wage, Temp Work Future

In fact, in a new report by Gen-Y researcher Millennial Branding, a full 69% of managers agreed that relevant coursework is important when considering job candidates.

FORBES: The 15 Most Valuable College Majors

Although hard skills like sales and software knowledge can get you through the door, more companies are asking for soft skills as well from job candidates, finds a recent study by Millennial Branding, a consulting firm in Boston.

WSJ: Cultivating Your 'Soft Skills' Can Help You Get Ahead in Your Job