Google Mobile Ads, Millennial Media and other mobile ad networks will grow faster than the iAd Network.
The additional manpower will help Mojiva compete against Google, Apple and other independent mobile ad networks like Millennial Media.
FORBES: Mobile Ad Network Mojiva Seeks To Challenge Google, Apple
Millennial Media, the largest independent mobile ad operator, saw their market value drop huge after a disappointing financial disclosure to analysts.
FORBES: Millennial Media Market Value Drops Huge After Quarter Shortfall Bets on Big Data Angle
This article is by Paul Palmieri, co-founder and CEO of Millennial Media and global vice chair of Mobile Marketing Association.
Shares of red-hot mobile advertising play Millennial Media are off to a rousing start on their first day of trading in the public market.
FORBES: Millennial Media Shares More Than Double From IPO Price
Investors have been receptive to new stock listings in recent weeks, with a number of companies, including organic food maker Annie's Inc. and mobile advertising company Millennial Media Inc.
No agencies have created ads yet that use the technology, but Nuance says mobile ad companies Millennial Media, Jumptap and Open Mediaworks have agreed to distribute the new ads to app developers.
Shares of the mobile advertising firm Millennial Media were clobbered in after hours trading Tuesday after the company posted disappointing results for the fourth quarter, citing both a decision not to pursue low-end business and the loss of a few larder deals late in the quarter.
FORBES: Millennial Media Plunges 26% On Q4 Miss; Buys Metaresolver
This is a pitch ideally suited to the often cash-strapped, social media-savvy Millennial segment that the Dodge Dart is intended to win over.
Now, the auto repair and maintenance industry is using social media to overhaul its Millennial outreach strategies.
FORBES: Does It Matter If Millennials Don't Know How Cars Work?
If I were a millennial, I would be annoyed with popular media.
Social media and pop culture also influence Millennial lifestyle decisions.
FORBES: Why Millennials Are Spending More Than They Earn, And Parents Are Footing The Bill
Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.
FORBES: Philly Targets Millennials With $2 Million 'With Art' Campaign
On the call, Millennial noted that it has acquired Metaresolver, a San Francisco-based media-buying and data platform for mobile.
FORBES: Millennial Media Plunges 26% On Q4 Miss; Buys Metaresolver
From the social media restrictions made on the Olympic Athletes to the blame that was put on the fans for jamming GPS systems and networks with tweets and texts, it was brutally evident that the IOC had no understanding of the role social media platforms have played in shaping the way the world, and more specifically the Millennial Generation, communicates today.
FORBES: A New Social Media Strategy for the Olympics, Future Sporting Events
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