The Magic is Might Experience is an in-character, four-month, alternate-reality game that invites Harry Potter fans to immerse themselves into the events of Harry Potter and the Deathly Hallows, from the moment Voldemort took over the MinistryofMagic to the Final Battle of Hogwarts.
The website is built around a virtual newspaper called Magic is Might, with which the Ministry informs the Wizarding community of what is going on in the world from their point of view.