One of the likely reasons for this fear is that their ancestors committed this misdeed themselves.
Say the statute of limitations has expired on your alleged misdeed.
In an e-mail to a tech blogger he said the misdeed was the work of a hacker who had broken into his computer.
Sensing some misdeed afoot, I strode away looking for another taxi.
If she does go, it will not be for any great misdeed, but because she is seen as having not been up to grappling with Indonesia's many problems.
Many good companies have blemished their reputations by going overboard in publicly flogging the offender in their efforts to distance themselves from an isolated (or even an accidental) misdeed.
FORBES: Bad Business: Indicted Or Not, You Are Going To Get Caught
Our own advice to agency clients is that if you uncover a misdeed, your first call should be to your legal counsel, and your second, immediately after, should be to PR.
FORBES: Bad Business: Indicted Or Not, You Are Going To Get Caught
What he does dispute is that there were enough people at UBS who knew what he was doing that he should not have to pay a price for his misdeed (aka prison).
FORBES: Missing At UBS Rogue Trader Trial, UBS Accountability
The most problematic form of digital attacks for businesses are evil clones, impersonators who use technology to create a believable avatar of you that confesses to a misdeed, or exaggerates your faults.
However, when twenty-three-year-old Sydney Provence, a University of Iowa physics grad student, picked me up in her Toyota Corolla at the airport in Cedar Rapids the first stop on my surfing odyssey I immediately confessed my misdeed.
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