The figure jumped to 15% in 2011 as the retailer integrated its mobile-commerce channel.
The initial focus centers on offering merchants a mobile-commerce solution capable of seamlessly integrating a wide range of consumer offers, promotions and retail programs.
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Others think that auctions will force up mobile-telephony prices, because telecoms firms will pass on the costs, so slowing the development of mobile e-commerce.
Mobile commerce - or M-commerce - is the fastest growing area of retail.
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Teen apparel retailer Aeropostale is looking to revamp its m-commerce (e-commerce through mobile) channel to strengthen its direct-to-consumer business.
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E-commerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store.
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Felicis focuses on five areas: mobile, e-commerce, enterprise, education and healthcare (See infographic below).
Katherine Barr is a Partner at Mohr Davidow Ventures, a venture capital firm investing in digital media, mobile and e-commerce startups.
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He also notes the growing role of mobile in e-commerce.
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Mobeam's patented technology solves the key problem that has limited the progress of mobile commerce - the vast majority of existing POS systems are unable to communicate with smartphones.
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Do your homework on apps, mobile websites and m-commerce, along with reviewing what others in your industry are doing with mobile.
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Increased adoption of mobile devices for e-commerce and payment purposes saw the company beat its own estimates for the year.
But a person familiar with the matter said the patents relate to fundamental Internet technologies, including email, instant messaging, Web browsing, Web search, online advertising, mobile technology and e-commerce.
His Shin Group of companies, (see table), is involved in paging, mobile-phone services, Internet connections and e-commerce.
M-commerce, which is e-commerce conducted from a mobile phone or tablet.
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Banga is banking on prepaid cards, e-commerce and mobile payments to diversify MasterCard's customer base.
The company credits its m-commerce and mobile payment initiatives as the primary driver of growth.
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So based on these numbers here and just how disastrous ads can be, maybe the best mobile platform focuses on e-commerce.
Finland's Nokia , Sweden's Ericsson and America's Motorola announced an alliance to develop a single standard for e-commerce on mobile phones.
"Mobeam's vision is simple -- to make mobile commerce work with existing point of sale technology, " said Chris Sellers, CEO of mobeam.
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It is no doubt true that consumer technology such as social media, web sites for e-commerce and mobile apps have achieved spectacular innovation.
The year should see investments doubling overall, with a focus on m-commerce and mobile services for food delivery, mobile learning, and even mobile dating.
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In the highest-performing e-commerce businesses mobile, social, globalization, cloud and legacy order management systems are all galvanized around that common goal: delight the customer and earn their trust.
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Some contenders may be social networking, mobile payments, or e-commerce.
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Customers are connecting through brick-and-mortar stores, social media, e-commerce, blogs, Twitter, mobile apps, mobile bar-codes and even geo-location services that offer personalization and immediacy.
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The reported concluded that such e-commerce spending on mobile devices will be the number one driver of mobile purchases.
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Now layer on e-commerce, with mobile technology enabling real-time price comparisons, and the exercise of pricing becomes even more complicated.
While mobile traffic is growing throughout e-commerce, Gareth Williams reckons the appeal of researching travel works well for people who are already travelling, on a bus or train.
There and elsewhere, mobile wallets and mobile-driven consumer interaction schemes are flourishing in ways that define mobile commerce.
This leaves a lot of room for anyone in e-commerce to grow on mobile platforms.
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