Facebook is the largest communication and discovery network in the history of humankind, but the company has been getting a lot of attention from investors and the press over concernes about their monetizationstrategy.
We, however, expect mobile monetization to remain low and would like to see a strategy for a solid product line that can leverage any increase in Chinese mobile ad spending going forward.
From our perspective, thought leadership is a business development strategy based on high ingenuity and cleverness combined with a clear path to monetization.