We were deep into the Great Recession, more businesses than not were scrambling to survive in the face of vastly changed fortunes, and it was more difficult than ever before to disabuse non-marketing senior management of their conviction that marketing is a cost center, not an investment.
In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.
With the focus shifting disproportionately to growth, CMOs face a more difficult environment than they did before the economic downturn of 2007 and 2008.
They were not the force driving the Dow Jones industrial average through 11, 000 Friday, rather they were arguing convincingly of the constraints evident in the global economy that are bound to make investing anywhere more difficult and different than ever before.
And because the world is, as a general matter, more complex today than ever before, with arcane technologies and difficult science underlying more of modern business practices, government regulation, and life in general.
On the flipside, however, it's a huge fingerprint magnet, and we had a difficult time lasting more than a few seconds before cluttering both sides of the tablet with our fingerprints.
The rise of social media, big-data analytics, and smart mobile devices has given use more real-time information about their target audiences and customers than ever before, but also has made reaching them more difficult.
Current tax burdens are now much higher than they were before the War, so raising taxes today would be much more difficult.
And we are going to make certain that rural businesses not only have the resources they need to endure these difficult drought conditions, but we are going to ensure that they have the tools to emerge stronger and more competitive than before.
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