The developers point out that the first wave of multiplexation has coincided with a growth in the movie-going public.

ECONOMIST: Welcome to the age of the megaplex

Given a movie-going public that, judging by the box office, is enamored with films like James Cameron's technologically advanced 3D "Avatar" -- films that look to the future of movie making rather than its past -- the latter may prove a harder task.

CNN: STORY HIGHLIGHTS