Mr Brooks had been a self-made man, raised on a hardscrabble tobacco farm in South Carolina.
But both Mr Brooks's subtle approach and Mr Gingrich's unsubtle one suffer from a shared weakness.
Which leads on to Mr Brooks's most controversial finding: in America, conservatives are happier than liberals.
Voters particularly dislike the way the state is using their money to reward deadbeats, says Mr Brooks.
This is for two reasons, argues Mr Brooks, an economist at Syracuse University.
Mr Brooks, who was with Mr Lawrence on the night of the attack, had wept while giving evidence at the trial.
BBC: Stephen Lawrence: Gary Dobson and David Norris get life
If people on the factory floor or in workshops are provided with easy-to-use robots they can become more productive, says Mr Brooks.
Mr Brooks's lips are sealed about what these machines will be like, although his views about the future of robotics provides a clue.
"Mr Brooks has bought the modernisation creed, which is very much in favour of the idea that there is a powerful technocratic elite, " he said.
"We believe that urgent changes are needed to the LHA and in particular for the publication of maximum rent levels to be ended, " said Mr Brooks.
"We could offer new hope to the millions of American manufacturers who are looking for innovative ways to compete in our global economy, " said Mr Brooks.
They are also more likely to have children, which makes Mr Brooks confident that the next generation will be at least as happy as the current one.
For Latin America, Mr Brooks and his colleague, Alberto Ramos, conclude that Peru is the country that has been trying the hardest to prevent its currency from rising.
Mr Brooks proposes that whatever their respective merits, the conservative world view is more conducive to happiness than the liberal one (in the American sense of both words).
Mr Brooks believes that in the drive to eradicate racism from the force, what once might have been called racist is now labelled "poor training" or blamed on ignorant officers.
Mr Brooks considers entrepreneurship central to American culture, maybe literally a part of its DNA (thanks to all of those immigrants importing the gene that makes you get up and go).
Mr Brooks and Fiona Lake, one of his colleagues, have looked at annual foreign-exchange interventions by central banks in emerging Asian economies, tracking the pace at which they built up reserves by buying foreign currency.
At the time, Ms. Brooks's spokesman said the bag belonged to Mr. Brooks.
WSJ: U.K. Police Arrest Rebekah Brooks, Husband in Phone-Hacking Probe
"I got a lump in my throat when I heard that, " says Mr. Brooks.
Mr. Brooks says he likes the car, but doesn't expect to buy it when the lease is done.
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Mr. Brooks is president of the American Enterprise Institute and author of "The Road to Freedom" (Basic Books, 2012).
Last summer, shortly after the phone-hacking scandal boiled over, Mr. Brooks was connected to an incident that briefly grabbed headlines.
WSJ: U.K. Police Arrest Rebekah Brooks, Husband in Phone-Hacking Probe
Mr. Wilson, the spokesman, said one of Mr. Brooks's friends was returning the computer to him but left it in the garage by mistake.
WSJ: U.K. Police Arrest Rebekah Brooks, Husband in Phone-Hacking Probe
Mr. BROOKS: I would hope so, and I happen to think the Republicans will be a bigger problem than the Democrats because there are, as E.
Mr. Brooks, who couldn't be reached for comment, leads the law firm's Washington office and has defended large subprime mortgage lenders and servicers in previous state criminal probes.
When Mr. Brooks went looking for the bag in the garage, security guards told him it had been found in the garbage and turned over to police, Mr. Wilson said.
WSJ: U.K. Police Arrest Rebekah Brooks, Husband in Phone-Hacking Probe
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