He was unembarrassed to flex Germany's newly acquired muscles and to employ the sort of language heard from leaders of more nakedly nationalistic countries.
In this case, it was because the site was nakedly built around promoting another Apple product, iTunes with little thought to the social networkers themselves.
You know that corporate use is important in some spheres of life but nevertheless you need space where an advert is not subliminally or nakedly in your face.