There is also a fine line to keep in mind in using a name that is unique, but not ridiculous.
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Another competitive advantage is the strong brand name, which Zipcar has developed through unique advertising campaigns.
Google again showed why it is the biggest name in the internet, with 143 million unique visitors, 82% of the total pie, watching almost 2 billion sessions.
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Imitation of foreign brand name products and store chains is neither new, nor unique to China.
Getting its name from the sassafras tree root originally responsible for its unique flavour, root beer was an exclusively North American beverage until recently.
As well as artists creating mini masterpieces in jewelry, there are also fine jewelers Bulgari, Boucheron and Gripoix, to name but three collaborating with artists to create unique partnerships.
The trademark application for the tablet was turned down because the name was "merely descriptive" and did not create a unique meaning, it said.
Add your name to the list of visiting dignitaries and enjoy all this unique property has to offer, including impeccable service and a stunning array of activities.
Song of Style: Los Angeles blogger Aimee Song experiments with high and low pairings of unique sorts, sourcing from new talent as well as big-name brands.
Van Gogh, Matisse, Monet and Dali, just to name a few, I began to realize that although this museum is a unique landmark in the Mexican capital, it is so much more than just a home to show off his artwork.
That tension between the corporate and retail side, long present (and certainly not unique to Citi) may have been Prince's reason for the name change.
But, there are many smaller communities across the country that have advantageous locations or something unique about them (i.e. major university located there, name medical complex located there, significant clean industry in the city, highly educated population base without being a large urban complex) that offer attractive locations for women to look at when starting a business.
Even big name chefs today are doing cookie cutter, so there had to be something quirky or unique.
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Xiaonei, whose name means "in the school" in Mandarin, claims to have attracted around 15 million unique visitors last April, compared with StudiVZ's 6 million registered users.
The spacecraft would have a "unique view" of the sunlight reflected back out to space by our planet, hence its name, Earthshine.
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